Ενημερωτικό Δελτίο για το πρόγραμμα eSilver Tour – eSilver Tour Newsletter
Ενημερωθείτε για τον σκοπό αλλά και τα νέα του προγράμματος.
Το κείμενο που ακολουθεί είναι στα Αγγλικά αλλά σύντομα θα είναι στη διάθεσή σας και η ελληνική έκδοση!
Newsletter No.1: Introducing eSilver Tour
Digital Marketing Competences Development for Silver Tourism
Greetings from the whole eSilver Tour consortium! We are eager to share the most exciting and inspiring Digital Marketing solutions for Silver Tourism.
In this issue:
- Introducing eSilver Tour project
- Defining Key project results
- Presenting our team
- Tourism market trends and aging: key highlights
- Silver tourism market research
Nice to e-meet! eSilver Tour project
It is a European project funded by the European Commission under the Erasmus+ KA2 programme. It gathers partners from 5 European countries: France, Spain, Portugal, Greece and Lithuania.
The aim of eSilver Tour is to develop digital marketing competencies among seniors’ organizations’ staff & tourism professionals to answer the real tourism needs of seniors. The project is addressing the psychosocial and physical needs of older travellers and their expectations, by identifying and overcoming the well embedded stereotypes about older people.
Context. Silver Tourism can be a competitive advantage for seniors’ organisations and tourism SMEs, since Silver Tourism is an extension of the tourist segment based on quality. Due to demographic changes in the European population, older people in tourism represent a business opportunity by increasing the supply of goods and services. Silver Tourism would help to balance the seasonality effect in the tourism sector since most of the older people are no longer integrated into the labour market and have the opportunity to enjoy their leisure time: this represents a very attractive market.
Key Project Results
- eSilver Tourism Expert’s Professional Profile
- Innovative Blended Course in Digital Marketing
- Learning Platform with Innovative Learning Content
Tourism trends and ageing: key highlights
- Tourists aged 65 or over accounted for nearly 1 in 4 tourism nights for private purposes spent by EU residents in 2019, while people aged 55+ accounted for 41 %.
- More than half of European residents aged 65+ did not participate in tourism in 2019, compared with 30 % of people aged 15-64.
- Senior tourists make longer trips, preferably in their country of residence and staying at non-rented accommodation.
Source: EUROSTAT
Silver tourism market research
A deep research of the silver tourism market has been carried out by eSilverTour team. Total 269 questionnaires have been collected in total (seniors – 152, 117 – tourism experts) to have an overview of preferences referring to learning approaches, environments and type of learning activities and, on the other hand, to have a better understand the expectations and motivations of senior tourists with regard to tourism, travelling and leisure, and deep understanding their current/potential use of ICTs at this regard.
Key findings from Tourism Experts:
- would like to improve their hard skills in digital marketing, IT and foreign languages as well as their soft skills in communication, management and capacity to motivate.
- are ready to follow a training through an online course, face-to-face course, or blended course to get new competences and therefore to better address seniors’ expectations in tourism industry.
- mentioned that marketing adaptations would be needed in infrastructure (economic and technical equipment) as well as in the creation and personalization of travels and destinations to propose offers tailored to senior citizens.
Key findings from Senior Tourists:
- state that they are quite well connected and have access to digital communication tools and to general information.
- are comfortable with English language.
- are expecting trips and destinations that are adapted to their abilities and their preferences. Travels should be adapted to criteria like personal safety or helpful staff.
- travels should be easily accessible, mainly on the seaside with the hotel or bed & breakfast offers but and with a variety of places to discover.
Desk research revealed that when approaching silver tourism, it is crucial to denote that the senior population is not homogeneous. It could vary a lot, either in terms of their demographic weight by region, or in terms of qualifications, interests, health, and financial capacity. This means that the said heterogeneity must be considered to diversify the tourist offer and propose suitable tours that make it possible for all seniors to participate.
WHO WE ARE Meet the partnering teams!
E-SENIORS (Paris, France)
Coordinator and main contact point.
E-Seniors aims at fighting e-exclusion by providing access to and training in ICT to seniors and/or disabled people. Its main objectives are to bridge the digital gap between generations; to foster seniors’ social participation; to propose activities encouraging seniors to spend actively their free time.
www.e-seniors.asso.fr
EOLAS S.L. (Badajoz, Spain)
EOLAS S.L. offers services and support to enterprises, organisations and entities for a wide range of demands and needs from support for projects, business development and consulting to innovation. The organisation has developed its own methodologies for quality management, project management, impact evaluation and exploitation strategy development.
www.eolas.es
Aidlearn, Consultoria em Recursos Humanos Lda. (Lisbon, Portugal)
Aidlearn, Consultoria em Recursos Humanos Lda. aims for contributing to a better qualification of Portuguese HR by building up a learning organisation concerned with the equality of opportunities, providing quality and innovative services targeted to actual needs of organisations and individuals, and by internally developing a strong commitment and team working.
www.aidlearn.com
Kaunas Science and Technology Park (Kaunas, Lithuania)
Kaunas STP aims to increase the competitiveness of tech businesses globally by providing the highest-level innovation support services, making efficient use of the resources of innovation ecosystem, developing the community of innovative businesses and fostering innovation culture.
www.kaunomtp.lt
Confederação do Turismo de Portugal (Lisbon, Portugal)
Confederação do Turismo de Portugal is the umbrella organization for tourism business associations, bringing together all business associations in tourism. It is national in scope and covers federations, unions and associations of the tourism business sector.
www.ctp.org.pt
50 + HELLAS (Athens, Greece)
50 + HELLAS aims to improve the quality of life of those over 50 years of age in Greece, within a more equal society and through actions and activities affecting all aspects of life. In cooperation with other social partners, it supports and promotes the rights of older people to equal treatment in society.
www.50plus.gr
Ακολουθώντας τους συνδέσμους παρακάτω, μπορείτε να μάθετε περισσότερα για το πρόγραμμα eSilver Tour
Στηρίξτε μας
